Consumers’ primary motivation for utilising their mobile devices is to check their social media accounts. In fact, a remarkable 91% of users access their chosen social media networks via their smartphones, where they spend an average of 2 hours and 22 minutes every day.
The implications for the company are discussed.
To put it plainly, your brand’s social media marketing efforts would benefit from being optimised for use on smartphones and tablets.
To what end will this be accomplished?
The top five techniques to make your social network accounts mobile-friendly are detailed below, and range from concentrating your efforts on Facebook to promoting user-generated content.
1. Make sure all of your links are mobile-friendly.
It’s essential to include clickable links in your social media postings. Having people read and like your postings is great, but you don’t want them to forget about your brand till tomorrow. As an alternative, you want them to visit your website, where they may potentially make a purchase.
But, if the destination page is not mobile-friendly, there is little use in including the link on your site.
You can’t afford to lag behind the competition when it comes to the speed and design of your social media platforms when visited on mobile, especially now that 5G is providing consumers with an even quicker means to download data.
2. Second, prioritise Facebook.
With an estimated 260 billion active users each month, Facebook continues to reign as the most popular social networking site, reaching an astounding 60.6% of all internet users. Facebook is used by a staggering 96% of these people on their portable electronic devices.
As a result, it makes sense to prioritise this ever-present popular platform when adjusting your social media marketing for mobile.
Nevertheless, some mobile formatting does not work well on Facebook, unlike Instagram and Twitter. This leads to a terrible interaction for the user and increases the likelihood that they will leave your site immediately.
Here are some tips for making your Facebook page mobile-friendly:
- Enhancing Your Photographs
- The use of link previews and/or limiting your posts to a single link
- A full profile includes:
- To facilitate readability on mobile devices, we’ve adopted a mobile-friendly typeface.
3. Promote content created by users
In today’s highly competitive industry, the importance of user-generated content cannot be overstated. This material is the single most important factor in the growth of any company or brand. Eighty-five percent of consumers believe that user-generated content (UGC) is more convincing than branded visuals.
Just what is UGC, or material created by the public?
In a nutshell, user-generated content (UGC) refers to any information shared on social media sites like Instagram, Facebook, or Twitter that was not produced by the company itself. This material might be a video, a picture, some text, or even sound.
When it comes to your social media profiles, how can you get your users to contribute original material?
Many approaches exist, though, that can help you accomplish this goal:
- Provide giveaways
- Put in an attention-grabbing marketing hook.
- Prepare a contest
- Make use of witty hash tags.
- Provide incentives
4. Make sure your social media sites are accessible on mobile devices
This is a no-brainer, but it bears addressing nevertheless. Despite the fact that most modern websites are mobile-friendly, many companies still use desktop computers to manage their social media accounts. This, however, can skew their perception of how their pages seem on a smartphone or tablet.
It’s crucial that ALL of your social media profiles and promoted content can be viewed easily on mobile devices. To attract more fans, in particular.
You may make your social networking pages more appealing and convenient to use on mobile devices by doing the following:
Keep your postings brief, as many mobile users aren’t interested in reading extensive text.
Make sure your designs and photos appear great on smartphones by testing them out.
Make sure your Facebook and Instagram ads are optimised for mobile consumers.
5. Fifth, make use of bite-sized video material
The findings have been compiled. The majority of internet users prefer watching videos than reading articles or watching other forms of media online. Almost 80% of all internet traffic will be videos by 2021, according to some estimates.
So, how does this affect your online profiles?
If you want to keep your audience interested in your company and its products, you need to submit videos often on social media. But, any old video won’t do.
To begin with, it’s important to keep social media video clips brief. The attention span of a person using a mobile device to check their social media accounts is significantly shorter. Most viewers are probably not at home. Even if they are sitting at home, it’s likely that they have the TV on and aren’t giving your message their full attention.
Streaming in real time is another must-do. This is well-liked by social media users for its famed ability to boost interaction and make consumers feel like they’re part of a company.
In order to get the word out about your social media videos, you may do things like:
- Communicating with clients via text message to point them towards a video
- Doing keyword analysis for a video
- Paying special attention to video previews
- Transmitting movies from one service to another
- Encourage viewers to spread your films by asking them to do so.
Only a few of the many ways you can make your social media marketing for mobile platforms more user-friendly, engaging, and shareable are listed above. Yet, you must be consistent in your efforts to connect with today’s easily distracted customer as both social media and mobile continue to develop and dominate how they use the internet.