Benjamin Thomas Do you feel like you can’t get anything done because you’re so busy with social media responsibilities like posting and ad scheduling, campaign launches, social listening, and managing influencers? Feel confused about what should come first.
Relax and take a deep breath! In order to help you prioritise your work and ensure that your social media strategy is consistent, we have developed a professional social media checklist that breaks down all of your responsibilities into those that need to be done on a daily, weekly, monthly, and quarterly basis.
Examining and Revising Your Message Schedule
You should check your posting schedule every day since it allows you to accomplish the following:
Put your most crucial updates on the schedule for when your target audience is most likely to be online.
Provide some wiggle area for spur-of-the-moment events.
You’ll need a content calendar with a drag-and-drop capability to rearrange your material in the methods I just outlined.
Addressing Suggestions and Concerns
It’s important to respond quickly to client feedback so as to maintain their satisfaction. If you’re in charge of social media, then you already know this. But how often do you feel like you’ve been forgotten as a customer? I wonder how many times it has caused you to abandon a service or product.
It’s crucial to keep track of consumer feedback and inquiries; timely replies may make or break your brand’s credibility.
Don’t be frightened of negative feedback, too, because it may help you identify places where your business can improve while also providing a chance to demonstrate your customer service prowess.
Protect Your Brand by Listening to What Others Are Saying About It Online
Brand mentions will occur online, and you’ll want to find out where and how your company is being discussed. You should pay close attention to any references of your brand made by influential people. A squandered opportunity or, in the event of criticism, a possible reputation crisis might result from ignoring a statement from an influencer.
The reality is that every organisation is capable of being in the midst of a crisis, criticism or not. You can avoid a PR disaster by keeping an eye on how people talk about your business online.
Sometimes individuals fail to include you in their social media remarks by adding a tag (the @ symbol). Using dedicated brand monitoring tools makes keeping tabs on such comments a breeze.
Learning About Industry-Related Terms and Connections
Keeping up of developments in your field will ensure that you don’t miss out on any stimulating conversations.
One excellent tool for this is Google Alerts, which will notify you whenever your chosen term appears in any of the sources that Google monitors (including YouTube).
Keep an eye on the content your rivals are putting out there.
When rivals talk, we all learn. New products, major promotions, and limited-time offers can all have an effect on client loyalty.
Be aware of what your rivals are doing, and figure out how to compete with them in a more strategic way. Have they published a piece but failed to address any of the concerns raised by readers? Make sure your postings answer these questions and foster thoughtful debate.
Keeping an Eye on Trending Issues and Industry News
Forgetting to regularly check your preferred information sources is a common cause of missing out on crucial developments in your field. This is the perfect way to kick off a workday. You don’t have to manually examine each site when there are hundreds of applications (like Feedly or Inoreader) that can help you automate this process.
Finding the Most Popular Hashtags
Keep in mind what you hope to accomplish with your hashtag approach before diving into your hashtag research. Do you want to expand your customer base, increase brand loyalty, or strengthen your current connections with existing customers? Choose the most appropriate hashtag to use for each of your aims. Let’s have a look at a few instances.
Hashtags associated with your brand can be used to raise brand recognition.
Hashtags related to your niche’s interests: to find out more about this audience, you may use these hashtags. Consider the hashtag: “#dachshundlover.”
Using relevant seasonal hashtags may greatly expand the reach of your social media messages.
Hashtags based on location: with these, you may reach people in your immediate area.
If you have a certain goal in mind, you may begin to investigate which hashtags would best serve that end.
Following the Influencers’ Posts and Engaging with Them
The idea here is to identify influential people in your field and keep tabs on their social media activity. Always be prepared to provide your professional advice or ask for feedback on your new feature or tool.
Strengthening Successful Articles
Some material has deeper layers than it seems at first glance but needs some assistance to be fully revealed. If you have a Facebook post that does exceptionally well compared to your other content, you may quickly boost it to increase its exposure.
Include UTM parameters in your promoted articles and monitor their performance in Google Analytics to gain a more complete view of your efforts’ overall impact.