Benjamin Thomas The purpose of social media is to facilitate constant communication with loved ones.
The scope of TikTok has unquestionably grown beyond its initial intentions.
In both the United States and the United Kingdom, only 22 percent of TikTok users said they share personal information with their friends through the app.
What does this entail, and what steps can be taken to increase one’s TikTok fan base, if any, in light of this information?
You should find out why people are using TikTok. You can then direct your efforts more effectively, increasing the likelihood that you will be uncovered.
Can brands benefit from being present on TikTok?
Get it straight, shall we?
One’s own TikTok membership is not required to view such content.
Consider whether or not TikTok advertising will increase sales and exposure. Is your intended audience active on TikTok?
Determine who you want to reach out to and how your brand stands out from the competition.
Acquiring knowledge of the TikTok algorithm
Unfortunately, there is no foolproof method of attracting more fans.
Your For You Page videos are selected by the TikTok algorithm, which acts as a recommendation engine.
Your video recommendations will evolve over time to reflect your viewing habits, interactions, and even emotional state.
This in-depth guide to TikTok may prove useful if you’re just getting started with the platform.
Three simple steps to gaining a large following on TikTok
The best way for brands to attract new viewers on TikTok is to use the app’s short video format, so let’s take a look at how they can inject some fun and originality into their marketing.
Finding Your Niche
TikTok’s creators tend to focus on a narrow niche, such as music, cooking, mental health advice, tarot, or home improvement tutorials.
In order to better serve your audience and showcase your expertise, it is helpful to carve out a specific niche.
Communities of people who share a common interest or hobby are a great way to boost interaction and gain new followers.
People are more likely to follow you and remain engaged if they have some idea of what to expect from you.
Keep It Brief
TikTok has quickly become one of the most popular and enjoyable ways for people to share their creativity and pass the time through the use of short, high-quality videos.
There is now support for creating one-minute videos on the site. However, this does not mean that your videos must be exactly 60 seconds long.
Everyone seems to have a shorter attention span these days. The shorter your TikToks are, the more people will want to watch them.
To interact with other accounts
In 2022, the most popular features on TikTok will be Stitch and TikTok Duets, so it’s important for brands to keep up with the platform’s developments.
The TikTok Duet feature allows you to post your video next to the original video, with both playing at the same time, whereas the TikTok Stitch feature only allows you to take a small clip from someone else’s video and merge it into your own.
You can interact with the creators you admire, contribute to the work of others, and raise your profile by using these tools.
Take advantage of current TikTok fads and competitions
TikTok has become the most popular social media platform among young people born in the digital age in a short amount of time.
When it comes to DIYs, outfit inspiration, new music, and more, TikTok has become the app of choice.
From challenges to dance videos, the site is constantly generating fresh content.
If you make videos in response to viral challenges, more people will see them on TikTok.
TikTok’s algorithm makes it possible to amass tens of thousands of followers with just one viral video.
Don’t forget to use the proper hashtag to maximise your results and to keep up with the trends that are more popular in your country or area.
Try out some suggested and popular tunes
The trending songs function is one that needs to be utilised fully.
Sound is essential to the TikTok experience, according to nearly 90% of users.
BusinessInsider reports that paying TikTok influencers to promote music is standard practise.
Be honest and approachable.
Imitators have no place on TikTok. Therefore, the first step for any creator (including brands) looking for advice on how to get more followers on TikTok is to realise the importance of being genuine.
Users’ individual strengths and weaknesses are displayed on the video sharing platform TikTok.
You should be patient and consistent with your strategy, despite the fact that TikTok changes quickly and new challenges can replace others in a matter of weeks.
Bonus advice for social media managers on growing TikTok fan bases
Regrettably, it’s not always possible to achieve your social media goals simply by sharing great content.
If you want to succeed at social media marketing, you need a plan.
As a social media manager, you understand the significance of monitoring both individual platforms’ data and the bigger picture KPIs for things like TikTok.
Assess your progress with the help of data analytics
TikTok audits can help you determine if you’re on the right track to achieve your business goals.
To evaluate expansion, an audit of your company’s activity on TikTok can be very useful.
Close up shop
Since one-third of TikTokers in the US and UK already follow brands they like, the app is in a great position to increase its commercial potential.
In order to improve your chances of being seen on TikTok, it is important to first understand how the platform’s algorithm works, and then apply the advice in this article.