The Love/Hate Relationship With Social Media…

You know just as well as I know that the first thing anyone who hears about your company, online or off, will do is put your name or your company’s name into Google to find out more about you.


To put it simply, consumers want to do business with those they already know, like, and trust. You’re missing the point of social networks if all your posts are dry facts about your sector or a list of your accomplishments with no indication of who you are as a person.

The name “social networking” aptly reflects its character.

Think about publishing once a week about something meaningful to you, something that your ideal customer would find interesting.

Consider the audience you wish to reach before penning any captions.

Are they…

Dominant personality who is interested in maximisation and results?
character who can sway others’ opinions and who finds delight in socialising?
someone who is steady and reliable, works well with others, and seeks harmony and serenity in their personal and professional lives?
Responsible person who can put their emotions aside and concentrate on the facts?
While crafting your content’s messaging, it’s important to keep in mind the demographic of people who will be exposed to it.


The one thing that is guaranteed on EVERY social media site, regardless of whether you are managing it yourself or have paid someone to handle it for you, is that you will get some kind of negative feedback.

Maintaining a regular posting and interaction schedule is the single most reliable way to expand your online social circle.

I’ll give you my general rule of thumb…. At least three times a week, you should publish content to the social media site where your ideal customer hangs out the most.

Once again, your social media profiles serve as your online calling card. We want new users to find engaging material when they come across your social media profile. You’ll get respect and credibility from your peers and establish yourself as a leader in your field if you do this.

When publishing to a social media network, it’s beneficial to post a wide range of content kinds.


First, we need to identify your ideal customer, the person who is reading your material. Consider again the question posed in FOCUS ON PERSONALITY: what kind of person best represents your ideal customer? Moreover, they might be a hybrid of many varieties… so, you shouldn’t feel confined to a single classification.

Knowing their “type” can help you choose the right phrases to utilise in your call to action (to buy the item, schedule the call, etc.).

Below are the traits of each personality type, along with the associated phrases and feelings.

Dominant personalities are those that take charge and never waver from their goals. If you want to keep their interest and get them curious about what you have to say, keep it short and sweet. Quick decision-makers who despise having their time wasted.

These people have a lot of influence because they are positive-minded, upbeat, active, friendly, and receptive. The tone of your messages should be warm and inviting, with an emphasis on the positive. Like you, they are fast to make decisions and eager to have fun while doing it.

STEADY-RELATORS are the sorts who are cool under pressure, take things at their own pace, are humble, and have trouble making up their minds. Your messaging must illustrate not just how they, but also their colleagues, family, and friends can benefit from your product or service. You should not hurry them into anything, and you should allow them plenty of time to think things through.

CONSCIENTIOUS people tend to be rational, methodical, formal, and emotionally detached. Information and facts should form the backbone of your messaging. They don’t care about the details of your weekend with the family. Provide much time for consideration and thorough explanation.

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