Benjamin Thomas There are a lot of different Instagram marketing methods that a firm can implement, but one of them in particular is really remarkable. The term for this type of information is “user-generated” (UGC). This is the kind of material that is notorious for pushing engagement rates through the ceiling, creating crazy amounts of word-of-mouth, and finally increasing sales.
What exactly does UGC stand for?
Any sort of shared material that was produced by customers or end-users of a product or service and is made publicly available to other individuals is referred to as user-generated content, or UGC for short. 85 percent of customers believe that user-generated material is more impactful than photographs or videos of brands. There is a potential for a 64% increase in conversion rates when user-generated content is directly integrated onto product pages. Putting aside the numbers, there are a great many reasons to initiate a user-generated content campaign, including the following:
There is no requirement for you to invest numerous hours in the creation of your content.
Your customers are also your marketers, as they are the ones responsible for creating and sharing content (without receiving anything!).
A UGC campaign is equivalent to word of mouth.
A user-generated content plan that is skillfully implemented will promote brand loyalty and strengthen relationships with your followers, customers, and consumers.
Does it have a sufficiently intriguing sound? Continue reading to learn how to get user-generated content (UGC) going on Instagram and how your company can get the ball rolling.
Figure up the image you want people to have of your company and brand
Instagram, being the visually attractive medium that it is, enables your company or product to establish a specific tone for itself. Here’s the thing: This implies that you need to pick what sort of material you would like to share with your audience, and if we’re talking about user-generated content, you may put instructive product postings to the side for the time being. Put your attention on the customers and the great things that they can do; ideally, they will use your product to accomplish those cool things.
Create your own own one-of-a-kind hashtag
Using a unique hashtag for your user-generated content strategy is one way to make it stand out from the crowd. How extraordinary ought it to be? To put it simply, the more unique the hashtag, the better. Make sure that it’s not too long and has a catchy rhythm to it. In addition to this, it must to be consistent with your brand.
If you can get that hashtag to go viral, you are well on your way to achieving success. Keep in mind that you need to follow the hashtag in order to monitor the new material as it comes in.
Inspire others to utilise the hashtag you’ve chosen
When you have found the perfect hashtag for your campaign, the next step is to urge other people to use it. The most typical method is to provide users the opportunity to have their content reposted on your Instagram feed for free, sometimes known as a “shout-out.” If you already have some authority in your brand and loyal supporters, then this strategy will work best for you.
If, on the other hand, you’re just getting started, you might want to consider holding some contests on Instagram or handing customers discount codes, discounts, and so on.
But that’s not the end of it. You really ought to utilise this hashtag in every single place. Include it in your Instagram bio, as well as your feed posts and Instagram Stories. Make it an integral element of your Instagram profile for maximum impact.
Maintain a record of the new UGC submissions
In order to select the finest user-generated content (UGC) for your Instagram profile, you need to monitor the whole stream of material that is uploaded to Instagram. Follow the hashtags associated with your brand, as was previously suggested. Checking on a frequent basis to see who tagged you in their posts is something else that should be considered of similar importance. You shouldn’t miss anything using this method.
It is significantly more difficult to follow posts in which your brand is just referenced inside the caption, rather than being explicitly tagged in the post itself. You may accomplish this goal with the assistance of various third-party programmes that provide functions for monitoring social media.
Give credit where credit is due
Remember to always tag the people who are responsible for the material; this will give them the impression that they are being recognised and acknowledged. Also, it will generate traffic to these persons’ Instagram accounts. If you do not provide credit to the original writers of the source material, your reputation might take a major hit. I mean, why wouldn’t you tag them if you know their names?