Benjamin Thomas The use of social media is integral to the success of contemporary e-commerce businesses, from social selling to client retention. The popularity of Instagram means that it is now one of the best places for online retailers to have a presence. Given that eighty percent of users are already following businesses and brands, it’s a great way to advertise your wares. Nevertheless, Instagram is adding new tools that make interacting with consumers a breeze.
Constructing a solid plan for content promotion in online stores
Let’s assume you’ve completed your profile and are eager to begin posting.
And now what?
Online retailers have a plethora of options when it comes to content creation.
For the interests of both existing and potential new fans, brands should have a full content calendar.
On the other hand, your Instagram content strategy shouldn’t be completely at random. Instead, think about how regularly posting certain sorts of content might improve your lead nurturing and conversion rates.
What you should share on Instagram and why
This is a sample of the kind of posts that most online retailers make on Instagram in an effort to maintain engaging feeds and attract new customers.
Product Images
As a first step for any business on Instagram, posting images of their products may seem like a no-brainer.
Yet, remember the significance of presentation while showcasing your items to prospects.
The User-Generated Content
Instagram photographs taken by actual customers are the holy grail for online retailers.
They serve as an effective social proof and present your business to potential new clients.
Having a branded hashtag (like #drmartenstyle) and paying attention to consumers who tag your account in photographs is key to curating user-generated content.
You may collect user-generated information about your items and find out who is endorsing them by using the tags.
Instructional Material
Instagram is great for promoting your e-commerce business because it doesn’t need you to be subtle.
Nonetheless, it’s wonderful to take a breather from the constant stream of sales pitches and just interact with your consumers.
Use instructional and educational content to inform your target market about your product without overtly promoting it.
Harry’s, a company that focuses on men’s grooming, often shares slideshows with helpful shaving advice with their audience.
Material framed as questions
In order to maintain its popularity, Instagram’s algorithm relies heavily on user interaction.
To rephrase, companies with more “likes” and comments will have their content promoted more.
This is why many online retailers frequently use blogs that pose questions to encourage comments and responses from their audience.
Content centred on comedy and memes
All the successful e-commerce firms on Instagram have one thing in common: they allow their unique personalities come through.
You may reassure your audience that you’re not just out to make a profit off them by posting memes and other forms of lighthearted content.
Contests and freebies are vi.
Giveaways and contests are a great method for new companies to get noticed and grow their Instagram following.
Giving away free stuff every once in a while is a great approach to boost engagement and build a loyal fan following.
It’s interesting to see how many more people commented on this article than usual because it was a caption contest from Benefit.
Instagram Stories, VII.
Instagram Stories have quickly become the most widely consumed media on the app.
Instagram Stories are temporary updates that remain on your feed for only 24 hours. By posting a Story, you will always appear at the top of your followers’ Stories stream.
As opposed to the more polished content found in a brand’s main feed, Stories is where companies generally share more candid, behind-the-scenes material. Telling stories gives you the chance to make your customers feel special by giving them access to behind-the-scenes information like exclusive discounts or customer images, both of which are great for establishing a connection with your audience.
How to use Instagram to its full commercial potential
It’s a well-known fact that Instagram is a very competitive marketplace for e-commerce businesses.
It’s for this reason that you should always aim to maximise the exposure of your posts.
Some important guidelines for improving your articles before they go live are provided below.
The use of hashtags (such as #festivalfashion or #cookingtips) on Instagram is a great way to organise your material and make it more discoverable to people who are looking for posts related to a certain topic.
Branded hashtags, which go beyond generic tags, let consumers record their purchases directly and provide a stream through which you may monitor your clientele’s engagement.
Hashtags are typically used at the end of a caption or as the first remark on a post by a company.
Instagram permits up to 30 hashtags per post, however some users may find that too many detract from the original intent of the caption.
There is much discussion over the “ideal” number of hashtags to use in a single post, but most companies find that between 5 and 10 hashtags works best. See how Timbuk2 effectively adds relevant tags to a product article without making it look like spam by clicking here.