Marketers are taking advantage of the app’s 2+ billion monthly users to spread the word about their wares and generate buzz about their brands. Lead generation is the process of converting Instagram profile interactions into sales.
Whether you use Instagram for work or play, you’ve definitely seen the abundance of commercials on your feed. And I think we can all admit to having done at least one of these things in response to an ad: visiting a brand page or even making a purchase.
Instagram is becoming increasingly integrated into content strategies as a means of expanding audiences and generating more revenue. Instagram may be a powerful tool for promoting your brand thanks to the simplicity with which you can include links, product tags, shopping, and advertising.
A definition of lead generating
Simply put, lead generation is the marketing process of generating interest in a business’s brand, product, or service among a target audience in the hopes of closing a sale or developing a customer relationship. It goes without saying that this is crucial for a company’s survival and financial success.
“Leads” are potential customers and can be generated in a number of ways, including through events, advertisements, blog posts, word of mouth, and so on. As digital marketing becomes the norm, emails and content marketing generate the vast majority of leads.
The Process of Generating Leads
What you do here will vary according to your brand and your sales targets. There are two distinct kinds of lead generation: inbound and outbound. To attract clients “inbound,” businesses employ indirect approaches including search engine optimisation (SEO), social media material, webinars, podcasts, newsletters, and so on. Cold phoning, direct mail, and offline advertisements are all examples of outbound marketing.
We’ll use an inbound marketing methodology to generate leads using Instagram:
A customer discovers your company or product
Awareness of your brand or business is the initial stage in the lead generation process. That’s why it’s so important to include a wide variety of material and promote all the relevant parts, such blogs, pages, websites, and company updates.
Users interact with a call to action
Calls to action (CTAs) are particularly helpful in this context. Add a call-to-action (CTA) in the form of a button, message, image, etc. to encourage users to do the desired action. You can use this space to promote individual web pages or offerings.
Client Goes To Intro Page
When a user clicks your call to action, they’ll be taken to a customised landing page. To further entice the consumer to test out your wares, you might provide a special offer, discount, or free trial here.
Getting sales leads using Instagram
You might be thinking if Instagram is the best option now if you want to generate leads. What are the results? My point is that doing so is harmless. You shouldn’t put all your marketing eggs in this particular basket, but included it will help.
Instagram users (80%) say that the app influences their purchase decisions for new products, and (83% of users) learn about new products. Given these numbers, it’s clear that the network is contributing to the growth of many brands.
As Instagram’s targeting capabilities and algorithm improve, businesses may more easily reach their desired demographic.
Of course, none of this would be possible without a well-defined strategy and well-thought-out techniques for carrying it out. Here are some suggestions for generating more interest and closing more deals.
Advertise using Instagram
It has already been established that Instagram ads can assist in focusing on a specific demographic. A Facebook Ads Manager account and a company Facebook page are prerequisites for ad creation. You can build your own campaigns, tweak existing ones, and evaluate the outcomes with this tool.
Promote your material on social media platforms like Instagram and Facebook for maximum exposure.
Polish up your bio
The bio serves as the initial impression of your company to potential customers. It ought to be comprehensive and provide a succinct summary of your company’s worth. You only have room for 150 characters plus one link, so make every word count. Who or what are they?
Your profile picture is the first impression potential customers will get of you and your business. Make sure it reads as polished and on-brand as possible.
Correctly describing the brand: Your brand bio should clarify what you offer in as few words as possible. Here’s where you may explain why your items or services are worth buying.
Look for appropriate hashtags
Hashtags are a great way to organise your material and make it easier to find for users searching for specific themes. Therefore, it is crucial to employ those that specify the resources and assistance you provide and the types of content you organise into distinct categories.
Find out which hashtags will work best with your content and devise a strategy for using them. If you want to learn more about Instagram hashtags, you can do so by clicking here.
If you’re on a roll and then disappear for a while, your fans could be less enthusiastic about your return. But if you keep up with your posting, you’ll just get more popular.
When you plan beforehand, you can avoid scrambling at the last minute and forgetting to include important information. Metricool’s calendar function lets you plan out content for an entire month across all of your social media profiles. Read this guide to mastering Metricool’s Instagram scheduling features.
Evaluate the outcomes
This last point is notably significant. If you want to succeed on this platform, you need to assess the efficacy of your campaigns, strategy, and tactics. Metricool’s analytics function allows you to track your Instagram posts with simple charts and key data that can be used to fine-tune your approach.