Benjamin Thomas Communicating with your target audience through social media is all about having dialogues. However, realistically, it’s also about sponsored advertisements, and that’s not likely to change anytime soon. There is nothing wrong with it if the advertisements are executed properly.
So, come on and I’ll show you the ropes when it comes to running advertising on social media platforms like Facebook and Instagram.
Well, so let’s get started with some numbers on the advertising potential of social media.
Several purposes can be served by a single advertisement. It’s not always about making a quick buck (although they very often are). Another use for them is as a means to:
promote your content so that more people see it, learn about your business, interact with you on social media, become followers, check out your website, use your app, and so on.
Let’s not forget that we’re all in marketing, therefore all of these things are intended to drive revenue.
In conducting a simple Google search, I was able to find a wealth of evidence supporting the efficiency and widespread adoption of social media advertisements.
These are just a few examples:
Eighty-three percent of B2B marketers in North America use social network advertising, making it the dominant paid content delivery technique, surpassing both search engine advertisements and emails.
Ad impressions on social media have increased by over 20% year over year, with videos and Stories accounting for the majority of this growth.
Instagram’s net ad sales (predicted to hit $50.30 billion in 2021) are now likely to be greater than those of parent firm Meta (formerly Facebook).
73% of marketers say their social media ads are somewhat or very effective, while 54% of social media users say they use the platform to research items.
Now more than ever, people turn to social media to find the goods they’re looking for, frequently before conducting any kind of Google search at all (though retargeting ads after you have done one is also effective).
Let’s take a look at the advertising options on Facebook and Instagram and how to best utilise the various ad formats to maximise your return on investment (ROI) and amaze your boss.
Facebook and Instagram ad creation
Facebook Ads Manager is familiar to everyone who has experimented with paid promotion on Facebook or Instagram. You’ll want to do all of your advertising and sponsored content setup here.
But, there are a few crucial factors that must be resolved before you can begin.
Purpose of Your Facebook and Instagram Ad (and the corresponding call to action)
This may appear to be unnecessary explanation, but I can attest from personal experience that the ultimate purpose of any marketing endeavour is not often immediately apparent (though, of course, it totally should).
To convince their superiors they’re not just “reading Facebook,” marketers frequently feel pressured to quickly crank out the newest campaign or social media post, but in doing so, they may lose sight of the larger objective.
Think about why you’re running ads on social media platforms like Facebook and Instagram before you create them. You’ll have to decide on this while creating your ad, but it may be:
- Increasing the number of visitors to your blog, forum, or online shop
- Getting the word out about your social media accounts and expanding your fan base
- Offline marketing strategies geared at increasing your local customer base
- Generating more potential customers for your business.
- Increasing the amount of Messenger page contacts.
- Maximizing the number of times consumers download your mobile app.
- Successfully Boosting Event Attendance
- Motivating site visitors to carry out a desired task (e.g., make a purchase, download material, subscribe to an email list, etc.).
Naturally, you might have several distinct advertising campaigns running at once. Still, you should work out the details.
Your desired timeframe and budget for the campaign
Consider how much money you have available for this additional expense.
It’s a good idea to try out some advertising on Facebook and Instagram and alter your budget, including how much you’re ready to pay per day, as you go. Ads that do well should be kept, but those that drain your resources without paying off should be cut.
Formats of Facebook Ads That Go Well
Photos ads
This is the first step with the least amount of difficulty. One option is to make a new “dark” post (a throwback to the early days of social media) or to sponsor some of your already existing posts on your Facebook Page. Follow these steps to guarantee that you’re working with the proper photo.
Commercials in video format
It’s possible to feature these on the Facebook feed or Facebook Stories. If you want to demonstrate how your product works or get people interested in your advertisement, a video is the way to go.
Types of Instagram Ads That Go Well
Discover Instagram’s advertising options below. Keep in mind that, depending on the format you choose, your advertising can frequently be seen on both Facebook and Instagram.
Image ads
Instagram feed originals that can also be found in Stories (mind the picture proportions!) You have the option of including text, however it is recommended that you keep it brief.
Commercials in video format
These function similarly to picture adverts, showing up in feed and Stories, but with videos instead.
In-stream video commercials, as ads on IGTV are now called, can be up to 60 seconds in length.
This guide will teach you how to make Instagram Reels advertising, another video format popular on the platform.
Commercial carousels
There can be up to ten photographs or videos in the feed, similar to Facebook.
Catalogue Ads
The functionality is identical to that of Facebook (mentioned above), allowing your consumers to skip right to the shopping carts. For the holidays, for instance, they might be a great inspiration for gift guides.
Shopping ads
You may sell your items directly on Instagram using shopping advertisements if you have your Instagram store set up as an Instagram Shopping catalogue.